Some of the justifications behind exclusion of these two elements from the latest phones are as follows:
It has been pointed out that the biggest flaw in the latest iPhone 5 has been the exclusion of bandwidth frequencies like 800MHz and 2.6 GHz that is most predominantly used by the mobile phone users of Europe and which is supported by almost all 4th generation phones. Since the LTE do not support these bandwidths in the latest range of iPhone, it is certainly going to lose out on a huge number of potential clients. To this critique the makers have replied that is high time for the major network carriers of Europe to develop their infrastructure and augment the options of LTE bandwidth frequencies.
Reason for excluding NFC:
The primary reason stated for explaining the absence of NFC card from the phone is that an antenna needs to be installed for supporting the NFC in a mobile phone. But in the sleek design and the metal casing of the phone it is extremely difficult to install the NFC antenna which in turn is going to support the payment options from the mobile itself.
Focusing on essentials:
Another explanation for excluding the Global NFC and LTE features from the phone is that the makers have concentrated their attention only on the essential and indispensable features rather than just making random inclusions. The team has indulged in a thorough market research to find out the most essential and frequently used technologies that should be included in the phone and thereafter developed the iPhone 5 on those essential elements and the exclusion of the unnecessary things.
Rationale behind not supporting the particular LTE bandwidth:
The executives of this brand has justified their decision to not support the two particular bandwidth by claiming that the commercial use of these bandwidths are much lower as far as the Apples' applications are concerned. If market research reveals that these bandwidths are being frequently and commercial used by the potential clients, they would certainly make the required changes immediately. Travelling back in time would definitely reveal that Apple phones never had much inclusive features. But it has still been able to create a large and loyal market. Therefore, the loyal Apple users would certainly make sure to accommodate themselves within the limited LTE support rather than complaining about it.
NFC is still not so popular:
Payments made through mobile phones are still not so popular among the common people. Market researchers have revealed that it is certainly going to enhance in the upcoming years but as of now, it is not so popular. Therefore, the manufacturers have decided to exclude this particular feature 'NFC' from their phone. Furthermore, the inclusion of this particular feature would need the cooperation with the banking institution, service providers and many other such institutions.
The manufacturers of Apple products believe in designing products that are useful to the targeted customers. Rather than incorporating some technology and then seeing its reaction, they believe in studying the opinion of the users and thereafter make necessary changes to meet up with the needs of their loyal customers.
Therefore, the manufacturers have taken the decision to sit back and watch the user's reaction on the latest gadget and thereafter get back to their work of developing a further advanced product.
the Guest Author:
Olukunle Moses is a freelancer, blogger and gadget freak, he spends most of his time researching to get great content to his Technology blog Techatlast.com as well as his Apple inclined platform iTechWit for bringing out latest updates.