Google Introduces a New Mobile Ad Format

Google Mobile Advertising
Google is a leading search engine used by many PC and laptop users around the world. It is not surprising to see that it is a favorite engine in the mobile platform as well. However,the drawback when browsing the Internet on mobile phones is the ‘fat finger’ issue. People with big fingers inadvertently tap on an option they didn’t mean to or click on ads they never wanted to see. This is not only annoying after sometime, but also time-consuming when you browse.
Google is well known for its efficiency. The search engine has come up with a new mobile Ad format to solve the problem of ‘accidental taps’.
Google announced the new ad feature a few days back. The company has stated that the feature will help avoid the ‘fat finger’ issues that most users are prone to. People accidentally tap on the banner ads without intending to. This gets irritating and you are taken to a website that you had no intention of going to in the first place. There is no great deal in this for advertisers as they are paying for the click that does not have any value.

The product director of mobile ads, Jonathan Alferness has stated that the problem has already been taken care of in text and app based ‘Ad’ formats. These ads come with a blue arrow which takes you to the ‘visit site’ button. You must tap again to visit the advertiser’s page. In short, Google will ask if you really wish to visit the advertiser’s page. Though this was tested a few years back, it came into practice only in June.

Now, Google has taken a similar path of ‘confirmed clicks’ for their other leading formats of ads like banners. However, there is no blue arrow in this feature. When you tap on the banner’s center, it is taken for granted that you really want to visit the ad page and you are taken to that particular site. If you tap the sides of the banner ads, you are taken to the prompt page which you have to tap again to view the ad page. This new format was fully launched a few days back. This format will be available on all the image ad banners available on smartphones. This will considerably bring down the pay-per-clicks. On the other hand, it will generate genuine clicks which will be healthier for advertisers.

With the new concept of Mobile AD Format, people can avoid going to unnecessary advertisement sites. Marketers on the other hand don’t have to invest in fruitless clicks. This will be a win-win situation for both the users and advertisers. Since Google has designed these concepts, Alferness has stated that the company did not follow any specific model. He further added that the company is indifferent to those who try to copy the particular model and that they considered the heart issue rather than the possible competition in future.

With Google taking steps to provide a better User Interface, will the other mobile platforms follow suit? We have to wait and see!


Google is a leading search engine used by many PC and laptop users around the world. It is not surprising to see that it is a favorite engine in the mobile platform as well. However,the drawback when browsing the Internet on mobile phones is the ‘fat finger’ issue. People with big fingers inadvertently tap on an option they didn’t mean to or click on ads they never wanted to see. This is not only annoying after sometime, but also time-consuming when you browse.
Google is well known for its efficiency. The search engine has come up with a new mobile Ad format to solve the problem of ‘accidental taps’.
Google announced the new ad feature a few days back. The company has stated that the feature will help avoid the ‘fat finger’ issues that most users are prone to. People accidentally tap on the banner ads without intending to. This gets irritating and you are taken to a website that you had no intention of going to in the first place. There is no great deal in this for advertisers as they are paying for the click that does not have any value.

The product director of mobile ads, Jonathan Alferness has stated that the problem has already been taken care of in text and app based ‘Ad’ formats. These ads come with a blue arrow which takes you to the ‘visit site’ button. You must tap again to visit the advertiser’s page. In short, Google will ask if you really wish to visit the advertiser’s page. Though this was tested a few years back, it came into practice only in June.

Now, Google has taken a similar path of ‘confirmed clicks’ for their other leading formats of ads like banners. However, there is no blue arrow in this feature. When you tap on the banner’s center, it is taken for granted that you really want to visit the ad page and you are taken to that particular site. If you tap the sides of the banner ads, you are taken to the prompt page which you have to tap again to view the ad page. This new format was fully launched a few days back. This format will be available on all the image ad banners available on smartphones. This will considerably bring down the pay-per-clicks. On the other hand, it will generate genuine clicks which will be healthier for advertisers.

With the new concept of Mobile AD Format, people can avoid going to unnecessary advertisement sites. Marketers on the other hand don’t have to invest in fruitless clicks. This will be a win-win situation for both the users and advertisers. Since Google has designed these concepts, Alferness has stated that the company did not follow any specific model. He further added that the company is indifferent to those who try to copy the particular model and that they considered the heart issue rather than the possible competition in future.

With Google taking steps to provide a better User Interface, will the other mobile platforms follow suit? We have to wait and see!

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